About Me
Bridging strategy and design for omnichannel impact

I run digital experience across web, mobile, and AI chat, conversational and voice channels, along with the design team and the research and analytics behind every decision. I help large organizations remove what slows them down, then design what comes next. Previously at JP Morgan Chase, I led service design work that protected $8B in revenue and cut call volume by 35%.
Leadership Impact
My approach combines strategic vision with operational excellence, consistently delivering sustainable results that advance both customer satisfaction and business growth:
Generated $8B in protected revenue for Chase Card Business
Reduced call volume by 35% through enhanced self-service capabilities
Increased team retention from 70% to 90%, strengthening design capabilities
and organizational stabilityUpskilled hundreds of cross-functional professionals across Product, Technology,
and Business teams
Leadership Philosophy
I excel at developing emerging leaders and fostering diversity of thought, creating resilient teams that drive innovation. By positioning designers as strategic partners and aligning design with business priorities, I create powerful collaborations across product, technology,
and operations to achieve shared outcomes.
My mentoring approach strengthens both craft excellence and strategic confidence, enabling team members to navigate complex systems challenges. Through structured feedback and targeted visibility opportunities, I empower designers to evolve from executors to strategic partners who actively shape product direction and business outcomes. The collaborative environment I foster encourages calculated risk-taking and shared ownership—transforming talented individuals into influential design leaders who drive meaningful organizational change. My commitment to leveraging technology for social good creates solutions that enhance equity and accessibility for diverse populations.
I run digital experience across web, mobile, and AI chat, conversational and voice channels, along with the design team and the research and analytics behind every decision. I help large organizations remove what slows them down, then design what comes next. Previously at JP Morgan Chase, I led service design work that protected $8B in revenue and cut call volume by 35%.
Leadership Impact
My approach combines strategic vision with operational excellence, consistently delivering sustainable results that advance both customer satisfaction and business growth:
Generated $8B in protected revenue for Chase Card Business
Reduced call volume by 35% through enhanced self-service capabilities
Increased team retention from 70% to 90%, strengthening design capabilities and organizational stability
Upskilled hundreds of cross-functional professionals across Product, Technology, and Business teams
Leadership Philosophy
I excel at developing emerging leaders and fostering diversity
of thought, creating resilient teams that drive innovation. By positioning designers as strategic partners
and aligning design with business priorities, I create powerful collaborations across product, technology, and operations to achieve shared outcomes. My mentoring approach strengthens both craft excellence and strategic confidence, enabling team members to navigate complex systems challenges.
Through structured feedback
and targeted visibility opportunities,
I empower designers to evolve from executors to strategic partners who actively shape product direction
and business outcomes.
The collaborative environment
I foster encourages calculated
risk-taking and shared ownership
—transforming talented individuals
into influential design leaders who drive meaningful organizational change. My commitment to leveraging technology for social good creates solutions that enhance equity and
accessibility for diverse populations.
I run digital experience across web, mobile, and AI chat, conversational and voice channels, along with the design team and the research and analytics behind every decision. I help large organizations remove what slows them down, then design what comes next. Previously at JP Morgan Chase, I led service design work that protected $8B in revenue and cut call volume by 35%.
Leadership Impact
My approach combines strategic vision with operational excellence, consistently delivering sustainable results that advance both customer satisfaction and business growth:
Generated $8B in protected revenue for Chase Card Business
Reduced call volume by 35% through enhanced self-service capabilities
Increased team retention from 70% to 90%, strengthening design capabilities and organizational stability
Upskilled hundreds of cross-functional professionals across Product, Technology, and Business teams
Leadership Philosophy
I excel at developing emerging leaders and fostering diversity of thought, creating resilient teams that drive innovation. By positioning designers
as strategic partners and aligning design with business priorities,
I create powerful collaborations across product, technology, and operations
to achieve shared outcomes.
My mentoring approach strengthens both craft excellence and strategic confidence, enabling team members to navigate complex systems challenges. Through structured feedback and targeted visibility opportunities, I empower designers to evolve from executors to strategic partners who actively shape product direction and business outcomes.
The collaborative environment I foster encourages calculated risk-taking
and shared ownership—transforming talented individuals into influential design leaders who drive meaningful organizational change. My commitment to leveraging technology for social good creates solutions that enhance equity and accessibility for diverse populations.
My Experience
Executive Director | Head of Service Design
JP Morgan Chase
2022-2025
Executive Director | Head of Service Design
JP Morgan Chase
2022-2025
Vice President | UX and Design Strategy
JP Morgan Chase
2019-2022
Vice President | UX and Design Strategy
JP Morgan Chase
2019-2022
Director of Design & Product Development
Mount Sinai Health System
2016-2019
Director of Design & Product Development
Mount Sinai Health System
2016-2019
Sr. Experience Designer
Amplify
2012 - 2016
Sr. Experience Designer
Amplify
2012 - 2016
Interaction Designer
@Radical.Media
2008 - 2009
Interaction Designer
@Radical.Media
2008 - 2009
Motion Graphics Designer
Trollbäck+Co
2007 - 2008
Motion Graphics Designer
Trollbäck+Co
2007 - 2008
Awards &
Recognition
Awards &
Recognition
2026 Barcelona Design Week
Speaker, October 16
2026 Barcelona Design Week
Speaker, October 16
2026 Adobe Summit
Speaker, Making Agentic AI Real: Creative Engineering for Next-Gen CX
2026 Adobe Summit
Speaker, Making Agentic AI Real: Creative Engineering for Next-Gen CX
2025 Global Service Design Network Conference
Speaker
2025 Global Service Design Network Conference
Speaker
2024 OUT4U
Speaker
2019 Stanford Medicine X
Speaker
2019 Stanford Medicine X
Speaker
2019 MADPOW Health Experience Design
Speaker
2019 MADPOW Health Experience Design
Speaker
2017 Gates & Melinda Foundation Global Grand Challenge in Malaria
Winner
2017 Gates & Melinda Foundation Global Grand Challenge in Malaria
Winner
2017 Society of General Internal Medicine Innovations in Clinical Practice
Real-Time Patient Feedback Tool for Primary Care
2017 Society of General Internal Medicine Innovations in Clinical Practice
Real-Time Patient Feedback Tool for Primary Care
2017 Healthcare Refactored
Speaker – Real-Time Patient Feedback for Clinical Operations Improvement
2017 Healthcare Refactored
Speaker – Real-Time Patient Feedback for Clinical Operations Improvement
2017 Fast Company World’s Changing Ideas Award
Earth’s Changing Climate Simulation, Amplify
2017 Fast Company World’s Changing Ideas Award
Earth’s Changing Climate Simulation, Amplify
2016 USAID Grand Challenge Combating Zika & Future Threats
Winner
2016 USAID Grand Challenge Combating Zika & Future Threats
Winner
2016 Mayo Clinic Transform Tension of Change
Speaker
2016 Mayo Clinic Transform Tension of Change
Speaker
2016 Ashoka Foundation
Emerging Innovator
2016 Ashoka Foundation
Emerging Innovator
2009 Webby Award Boeing - newairplane.com
Winner
2009 Webby Award Boeing - newairplane.com
Winner